Lockdown Leader: Superdrug and Beauty banks
Beauty Banks and Superdrug launch four fabulous limited edition cosmetics bags. All proceeds go towards combatting hygiene poverty.
Beauty Banks is the amazing charity co-founded by journalist, broadcaster and author Sali Hughes and beauty PR Jo Jones. It was set up with the ultimate aim of making UK hygiene poverty history, while delivering personal care products and hygiene essentials to those living below the poverty line – an estimated 13 million people across the UK. Even the little things we take for granted, such as toothpaste or shower gel, are out reach for some; and since the charity’s inception in 2018, it has supplied everything from tampons to lipstick and mouthwash to those in need.
Says Sali, “Jo and I have believed passionately from the start that every adult, child and baby in the country has the basic human right to keep clean. How we look, smell and feel matters to our mental health, physical wellbeing, employment prospects, our future opportunities and personal relationships with others. No one should ever have to choose between putting food on the table or soap on their face. Your support of this project will mean someone in Britain won't have to.”
Since the coronavirus struck, Beauty Banks have seen a surge in charities and foodbanks asking for their help. And now, as part of their four-year partnership, Beauty Banks has once again joined forces with high street chemist Superdrug to launch four fabulous limited edition cosmetics bags. The bags have been designed by Hughes and make-up artists Sam Chapman and Nic Chapman-Haste, Cher Webb and Gary Thompson (aka Plastic Boy), who all gave their time and designs for free, in conjunction with brand design agency Design Bridge.
Now on sale at Superdrug stores across the UK, and online, the bags cost £4.99 each, and are made entirely from recycled plastic bottle. Every penny from their sale will be going to Beauty Banks, who estimate raising £50,000 towards combatting hygiene poverty. Said Chapman and Chapman-Haste, “We believe everyone should have access to hygiene products. It’s fundamental. We are proud to be a part of this campaign to raise awareness and funds for Beauty Banks, a charity that we hold very close to our hearts.” Added Webb, “Beauty Banks is a cause I feel very passionately about and I feel so honoured to be creating my own make-up bag for such an incredible charity.” Said Thompson, “Honestly, doesn’t everyone have a right to feel clean and look as good as they can?”
Previous Beauty Banks-Superdrug collaborations have included placing ‘Beauty Spot’ donation bins in over 100 Superdrug stores across the UK. Commented Superdrug’s Commercial Director, Simon Comins, “Beauty Banks does invaluable work in providing those in need across the country with essential hygiene products, and we are thrilled to be supporting this fantastic initiative to continue to help raise more funds for the charity.”