Jayne Alexander launches Christmas Chariots charity initiative

Jayne Alexander stepping out of a black cab outside the Connaught

Jayne Alexander, founder of CAB-E Media

The founder of London-based start-up CAB-E Media is on a mission to ensure that employees get home safely from Christmas parties this festive season…

With the festive season about the begin, Jayne Alexander, founder of London-based start-up CAB-E Media, is on a mission to ensure that residents are celebrating in safety this Christmas. Working with the companies across the capital and the city’s iconic black cab community, Alexander’s Christmas Chariots initiative will ensure that employees are transported home safely after the season’s parties.

“London is starting to get its buzz back and with a shortage of black cabs, it will be essential to have transportation pre-booked for company teams,” Alexander says. “Christmas Chariots will add a little sparkle to the evening and make everyone feel a little more safe.”

Christmas Chariots are no ordinary black cabs. When a corporate organisation makes a booking to transport employees across London or the home counties, they can brand their own fleet of black cabs with the company logo to be identified easily as party goers exit. “Artwork will be designed with festive messages and a party bag to take home,” Alexander adds.

The cabs are also electric, meaning they’re environmentally friendly. They’re also Covid-safe and totally reliable – the zero cancellations policy means no party goer will be left behind at the end of the night.

And there are benefits for local communities, too. For each CAB-E- MEDIA Christmas Chariot booking, priced from £65.00 per person, a donation will be made to charities who safeguard communities.